Vastrm
Mass customized active apparel. We are building a full turn key…
Vastrm is active in the consumer space based in Burlingame, CA, USA; Remote, founded in 2010.
Profile
Vastrm Fashion™ (pronounced vas' trum) Vastrm was started to solve a basic problem: Shirts that don’t fit well!
Mass produced shirts were meant to accommodate a wide variety of body types with one standard size, and different brands have different sizing standards, making shopping difficult--many men must shop in 4 - 5 different stores before finding a shirt that actually fits! By providing a home try on program and giving the ability to make custom fit adjustments to all of their apparel, Vastrm allows its customers to finally hone in on and find the perfect fit for their unique body types.
Tang came up with the idea for Vastrm, which is a Sanskrit word for cloth, when a customer told him he had purchased a perfect shirt in Italy and has never been able to find the same fit again. He was considering flying back to Italy to track the shirt maker down, but Jonathan managed to adjust Vastrm shirts to the same fit.
Vastrm is positioned in consumer, a segment that rewards a clear, focused offering.
Burlingame, CA, USA; Remote is where the company is located.
Directory data places it at the Summer 2012 stage.
The company reports a headcount in the 2 range.
Public records show total funding of about $1.7M.
Directory analysis
Vastrm creates mass‑customized active apparel, offering a home try‑on program that lets customers adjust fit for their unique body types. The company addresses the common issue of ill‑fitting shirts by providing a full turn‑key solution for personalized sizing. Founded in 2010 and headquartered in Burlingame, CA, Vastrm operates remotely with a small team.
Positioning: Vastrm occupies a niche in the apparel market focused on personalized fit, competing with traditional mass‑produced brands and emerging custom clothing startups. Its remote, tech‑driven approach positions it to serve a growing demand for tailored activewear, though it faces competition from larger, established retailers and other fit‑optimization platforms.
Note: Vastrm offers a home try‑on program to customize active apparel fit.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | Burlingame, CA, USA; Remote |
| Country | USA; Remote |
| Founded | 2010 |
| Employees | 2 |
| Stage | Summer 2012 |
| Total funding | $1,650,000 |
Website: vastrm.com
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