Upwave
Marketing analytics for the world's biggest brand marketers
Upwave is active in the b2b space based in San Francisco, CA, USA, founded in 2015.
Profile
Upwave provides unified cross-media measurement and analytics platform for brand advertising.
The company sits in the b2b segment, where it competes on its core product or service.
Its base of operations is San Francisco, CA, USA.
The company is listed at the Summer 2012 stage of development.
Its team size is recorded as 50 employees.
Directory analysis
Upwave delivers a unified cross‑media measurement and analytics platform that aggregates data from TV, digital, social, and other advertising channels to help large brand marketers track and optimize campaign performance. The solution is designed for B2B clients, primarily agencies and in‑house marketing teams, providing actionable insights across multiple media types.
Positioning: Operating in the competitive marketing analytics market, Upwave targets major brands and agencies that need integrated measurement across diverse media. Its focus on unified cross‑media data positions it as a specialized alternative to larger incumbents, though it faces significant competition for market share.
Note: Upwave specializes in cross‑media measurement for big brand advertisers.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | United States |
| Founded | 2015 |
| Employees | 50 |
| Stage | Summer 2012 |
Website: www.upwave.com
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