Unusual
Market to AI agents
Based based in San Francisco, CA, USA, Unusual works in b2b, founded in 2012.
Profile
AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.
Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.
We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.
Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.
Unusual is positioned in b2b, a segment that rewards a clear, focused offering.
The company is recorded as being based in San Francisco, CA, USA.
The company is listed at the Fall 2024 stage of development.
Its team size is recorded as 4 employees.
Directory analysis
Unusual is a B2B consultancy based in San Francisco that helps Fortune 100 brands and scale‑ups tailor their marketing, sales, and product strategies for AI agents such as ChatGPT and Claude. By applying black‑box interpretability techniques, the firm identifies why AI models misperceive a brand and builds content that makes the brand’s strongest proof points more legible to these agents. The company was founded in 2012 and currently employs four people.
Positioning: Unusual operates at the intersection of AI interpretability and marketing, positioning itself as a niche service provider for brands looking to influence AI agents. Its focus on black‑box analysis differentiates it from traditional marketing consultancies, though its small size suggests a highly specialized offering.
Note: Unusual specializes in aligning brand messaging with AI agent perception.
Auto-generated directory analysis from public data · updated 12 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Founded | 2012 |
| Employees | 4 |
| Stage | Fall 2024 |
Website: unusual.ai
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