Trace
Context-aware orchestration between humans and AI.
Trace is active in the b2b space based in London, England, United Kingdom, founded in 2019.
Profile
Trace is a workflow orchestration platform that gives agents shared context across systems and lets teams build visual processes combining AI and humans. It automatically identifies which tasks can be AI-automated and which need human input, so non-technical teams build and run workflows without engineering involvement.
The company sits in the b2b segment, where it competes on its core product or service.
London, England, United Kingdom is where the company is located.
The company is listed at the Summer 2025 stage of development.
The company reports a headcount in the 3 range.
Total disclosed funding stands at about $371K.
Directory analysis
Trace is a B2B workflow orchestration platform based in London that lets teams build visual processes combining AI and human agents. The platform shares context across systems and automatically identifies which tasks can be AI‑automated versus those needing human input, enabling non‑technical users to design and run workflows without engineering involvement.
Positioning: Trace positions itself as a low‑code solution for workflow automation in the growing AI‑augmented operations market. Its focus on context‑aware orchestration could appeal to small and medium enterprises seeking to integrate AI without deep technical resources.
Note: Trace enables non‑technical teams to orchestrate AI and human tasks via a visual platform.
Auto-generated directory analysis from public data · updated 9 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | London, England, United Kingdom |
| Country | United Kingdom |
| Founded | 2019 |
| Employees | 3 |
| Stage | Summer 2025 |
| Total funding | $370,849 |
Website: www.trace.so
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