SureBright
Apple Care-like warranty program for every retailer
Based based in New Delhi, DL, India, SureBright works in b2b.
Profile
SureBright lets e-commerce merchants embed "Apple Care” like product warranties into their checkout flows in less than 10 minutes. Our AI-powered warranty platform generates incremental revenue and boosts customer loyalty at zero cost to the merchant.
Sanket led engineering at PolicyBazar, an insurance tech company that IPOed and is valued at over $8B. Manish worked at Amazon and has built $100M ARR products, handling over 180B requests per day.
Until now, finding the right policy for any product and pricing it at the right price wasn’t possible at scale. We automated this process using LLM and have unlocked a $50B+ opportunity. Each month, over 5 million consumers view SureBright warranty offers.
Within the b2b space, the company focuses on its core offering rather than a broad product line.
The company is recorded as being based in New Delhi, DL, India.
The company is listed at the Summer 2024 stage of development.
The company reports a headcount in the 30 range.
Directory analysis
SureBright is an India‑based B2B startup that offers an AI‑powered warranty platform, allowing e‑commerce merchants to embed Apple‑Care‑style product warranties into their checkout flows in under ten minutes. The service claims to generate incremental revenue and increase customer loyalty at zero cost to the merchant, targeting a $50 billion+ market opportunity. The company has a team with experience from Amazon and a public insurance tech IPO.
Positioning: SureBright positions itself as a plug‑in solution for online retailers, automating policy selection and pricing through large language models. While it reports significant monthly consumer engagement, its funding status and long‑term scalability remain to be demonstrated.
Note: Retailers can add warranty offers to checkout with minimal integration effort.
Auto-generated directory analysis from public data · updated 11 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | New Delhi, DL, India |
| Country | India |
| Employees | 30 |
| Stage | Summer 2024 |
Website: surebright.com
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