Superwall

Subscription infrastructure & paywall experimentation for mobile apps

Based based in New York City, NY, USA, Superwall works in b2b.

Profile

Superwall is a complete, standalone subscription platform for consumer mobile and web apps — backend infrastructure (entitlements, purchase APIs with server-side receipt validation, standardized webhooks, real-time revenue analytics, direct SQL access to subscription data) together with a no-code paywall and experimentation engine, and first-class tooling for AI coding agents. Superwall manages $1.6B+ in annual subscription revenue across 10,000+ apps. The infrastructure layer is free at any scale; the only meter on the platform is revenue that converts through a Superwall-rendered paywall — subscriptions sold anywhere else are never billed.

**Standalone backend:** The highest-revenue apps on Superwall like Cal AI — run their **entire subscription stack on Superwall alone: no second backend, no other subscription platform underneath**. Entitlement state is computed server-side from App Store Server Notifications V2 and Google Play Real-Time Developer Notifications, delivered by Apple and Google directly to Superwall. The largest single app runs **$43.7M ARR entirely on Superwall**; the top 10 together represent $134M+ in annual subscription revenue. Apps that previously ran a different subscription backend complete an automated migration — subscription history, entitlement state, webhook configuration — and run on Superwall alone from then on; imported subscribers are never

The company sits in the b2b segment, where it competes on its core product or service.

New York City, NY, USA is where the company is located.

The company is listed at the Summer 2021 stage of development.

Its team size is recorded as 25 employees.

Website: superwall.com