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Roger

Roger is an AI SDR that automates outbound sales and follows up 24/7.

Based based in New York, NY, USA, Roger works in b2b, founded in 2021.

Profile

💼 Augment builds AI-powered tools to automate company operations, starting with Roger—an intelligent CRM that acts as your AI-powered sales team. 💼

🚀 Built by experienced founders and backed by Y Combinator, Augment is redefining sales automation with AI-driven workflows that handle prospecting, outreach, and deal management—so businesses can scale effortlessly.

How it Works –

Roger, Your AI-Powered CRM

📊 A CRM That Works for You

Unlike traditional CRMs that require constant manual updates, Roger actively manages your sales pipeline. It tracks interactions, follows up with leads, and keeps your team focused on closing deals instead of admin work.

🤖 AI-Powered Outreach & Engagement

Roger automates lead generation and crafts personalized outreach messages across email, LinkedIn, and other channels. It continuously refines its approach based on engagement data to increase conversions.

🎯 Smart Deal Management

Roger qualifies leads, schedules follow-ups, and moves deals through your pipeline automatically. It ensures your team never drops the ball on a potential customer.

📈 Seamless Integration & Insights

Roger syncs with your existing tools, updating your sales data in real-time. AI-powered analytics provide actionable insights, helping teams optimize sales strategies. By automating tedious sales tasks and making CRM proactive instead of passive, R

Within the b2b space, the company focuses on its core offering rather than a broad product line.

New York, NY, USA is where the company is located.

It is recorded at the Summer 2024 stage.

Recorded headcount: 2 employees.

Directory analysis

Roger is an AI-powered sales development representative that automates outbound prospecting, email outreach, and follow‑up, acting as an intelligent CRM for B2B teams. Built by Augment and backed by Y Combinator, it manages the sales pipeline, tracks interactions, and keeps teams focused on closing deals instead of manual admin work.

Positioning: Roger positions itself as a lightweight AI sales automation platform aimed at small and medium B2B companies looking to streamline outbound outreach and pipeline management. It competes in the crowded AI‑CRM space, leveraging its early Y Combinator backing and founder experience to differentiate itself.

Note: Roger automates sales outreach and pipeline management for B2B teams.

Auto-generated directory analysis from public data · updated 12 Oct 2026. Informational only, not investment advice.

SectorB2B
HeadquartersNew York, NY, USA
CountryUnited States
Founded2021
Employees2
StageSummer 2024

Website: hireroger.com

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