Rex Nutribot
Automating nutrition tracking.
Based based in San Francisco, CA, USA, Rex Nutribot works in consumer.
Profile
The DROP by Rex.Fit is an AI wearable camera that automates nutrition tracking using computer vision. It has garnered more than 93k USD in preorders (~450 units) since its launch last month. The nutrition estimation and recommendation tech behind the DROP is already integrated as an API for fitness chains, generating hundreds of thousands of dollars in yearly revenue for them. The DROP is built by brothers, sports nutritionists and computer vision engineers from the Swiss Federal Institute of Technology (ETH Zurich).
Its activity falls under consumer; the profile below is assembled from public directory data.
Its base of operations is San Francisco, CA, USA.
Directory data places it at the Winter 2023 stage.
The company reports a headcount in the 2 range.
Directory analysis
Rex Nutribot builds the DROP, an AI‑powered wearable camera that automatically tracks nutrition using computer vision. The device targets both individual consumers and fitness chains, delivering real‑time food logging and personalized recommendations. It has already secured preorders and generates API revenue from fitness partners.
Positioning: The startup operates in the consumer health‑tech niche, using computer vision to automate nutrition tracking. Early traction is modest, but its B2B API integration indicates a potential for recurring revenue from fitness chains.
Note: Founded by ETH Zurich alumni, the company is headquartered in San Francisco.
Auto-generated directory analysis from public data · updated 12 Oct 2026. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Employees | 2 |
| Stage | Winter 2023 |
Website: www.rex.fit
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