Pronto

Ride-sharing for second-tier cities in Latin America.

Operating in consumer based in Mexico City, CDMX, Mexico, Pronto was founded in 2018.

Profile

PRONTO is the first RIDE-SHARING + DELIVERY platform for SECOND-TIER cities in LATAM.

In second-tier cities all transactions are paid with cash, this is why the Uber model doesn´t work (since they have to collect their revenue from commissions). We solved this by creating a subscription model where drivers pay a monthly recurring subscription of 59 to 99 USD depending on their monthly revenue. This also generates a higher LTV with low CAC as well as high engagement and fidelity ratios.

Traction: Since our launch, we have achieved over 2,000,000 processed trips with more than 200,000 users, we bootstrapped until we achieved half a million trips and entered YC.

Market Size: There are over 14,000 second-tier cities in LATAM, with more than 500 million people without any access to ride-sharing or technology platforms at all.

The company sits in the consumer segment, where it competes on its core product or service.

Its base of operations is Mexico City, CDMX, Mexico.

It is recorded at the Winter 2019 stage.

Recorded headcount: 62 employees.

Website: www.tuprontomx.com