Permutive
Rebuilding data in advertising to protect privacy
Permutive operates in b2b based in London, England, United Kingdom, founded in 2014.
Profile
As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.
As a business in b2b, Permutive is listed here with the public details available about it.
The business is associated with London, England, United Kingdom.
It is recorded at the Summer 2014 stage.
The company reports a headcount in the 205 range.
Directory analysis
Permutive is a UK‑based B2B ad‑tech company founded in 2014 that rebuilds advertising data infrastructure to operate without third‑party identifiers such as cookies. By moving data processing to the user’s device and using privacy‑safe cohort profiles, it enables targeting, frequency capping, and measurement while protecting personal data. The company positions itself as a privacy‑first alternative to traditional cookie‑based solutions.
Positioning: Permutive targets enterprises seeking compliant audience data in a regulatory environment that increasingly restricts personal identifiers. Its on‑device, cohort‑based model offers a distinctive approach within the evolving ad‑tech landscape.
Note: It provides a privacy‑safe cohort‑based advertising platform.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | London, England, United Kingdom |
| Country | United Kingdom |
| Founded | 2014 |
| Employees | 205 |
| Stage | Summer 2014 |
Website: permutive.com
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