Need feedback on new website/concept

Show HN: Need feedback on new website/concept

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Hi,I spent the last couple of months developing OurClubFundraiser(http://www.ourclubfundraiser.com) and launched it about two weeks ago.I would love to get some feedback from the HN community on how I could improve the site and tweak the concept.Since launching I have found that: 1) I am not getting enough visits(Average around 5 a day) 2) Any of the visits I do get are not converting.I am working on 1) and will hopefully be able to dramatically increase the number of visits over the next few weeks.I could really do with some third party perspectives on point 2.1)Is the concept not explained well enough? 2)Have I got the pricing wrong? 3)Is there a problem with the concept that I am missing?

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Website: www.ourclubfundraiser.com