mParticle

mParticle is a customer data platform purpose-built to help brands collect, unify and activate upon their first-party data driving innovation across marketing, product and engineering departments.

mParticle operates in brand & retail based in Silicon Valley, California.

Profile

"mParticle is a customer data platform specializing in helping brands collect, unify, and activate their first-party data to drive innovation across marketing, product, and engineering departments. With a focus on integration challenges faced by leading consumer brands, mParticle offers a unique solution to unify customer data across various marketing, advertising, analytics, loyalty, and technology stacks. By establishing a single point for client-side data collection and creating a universal customer profile, mParticle enables real-time access to consolidated data through pre-built server-side integrations. This approach allows brands to maintain ownership of their first-party data asset, ensuring complete control over customer identity management. mParticle's commitment to data efficiency and insightful analysis sets it apart in the customer data platform landscape, making it a valuable asset for businesses looking to enhance their omni-channel strategies and personalized marketing efforts."

Its activity falls under brand & retail; the profile below is assembled from public directory data.

The company is recorded as being based in Silicon Valley, California.

It is recorded at the Plug and Play accelerated startup stage.

Website: mparticle.com