Miniswap
The Marketplace for Complex Hobbies
Based based in San Francisco, CA, USA, Miniswap works in consumer.
Profile
Miniswap a marketplace for complex hobbies, starting with Warhammer.
In hobbies as complex as Warhammer, finding what you want on general marketplaces is a huge pain. Filters don't work, free-form listings mean that products are regularly misidentified, and piles of counterfeit junk crowd search results.
Miniswap saves hobbyists from this chaos with its catalogue of more than 20,000 unique miniatures. Sellers match their listings against Miniswap's catalogue giving buyers more information and structure as they shop.
The global market for tabletop games is estimated to be worth $20B in 2025 and Warhammer alone is projected to grow to $3B by 2030. By capturing the market in this untapped niche, Miniswap is strongly positioned to bringing greater transparency, simplicity, and connectivity into adjacent verticals.
Miniswap's founding team merges deep domain knowledge with elite programming expertise and years of experience in business consulting and startups. Co-founders Zak and Will met while studying together at Cambridge, bonded over their love of Warhammer and early modern history. They have been best friends ever since.
As a business in consumer, Miniswap is listed here with the public details available about it.
Its base of operations is San Francisco, CA, USA.
Directory data places it at the Fall 2025 stage.
Recorded headcount: 2 employees.
Directory analysis
Miniswap is a marketplace tailored to complex hobbies, currently focusing on Warhammer miniatures. It offers a curated catalogue of over 20,000 unique miniatures, enabling sellers to match listings against its database to improve search accuracy and reduce counterfeit listings. The platform aims to streamline the buying experience for hobbyists in a $20 B tabletop gaming market.
Positioning: By addressing specific pain points such as misidentification and counterfeit goods, Miniswap positions itself as a niche solution within the broader tabletop gaming sector, potentially capturing a share of the growing Warhammer market projected to reach $3 B by 2030.
Note: Miniswap specializes in Warhammer miniature listings.
Auto-generated directory analysis from public data · updated 8 Oct 2026. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Employees | 2 |
| Stage | Fall 2025 |
Website: miniswap.gg
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