Mimoo

We transform CPG industry production waste into brand experience and 1st party data. We are an innovation in ESG that gives free CPG products to middle-low income population in exchange for engagement and 1st data party. For physical retailers, we deliver traffic.

Based based in São Paulo, Brazil, Mimoo works in brand & retail.

Profile

"Mimoo is a groundbreaking company in the Brand & Retail, Food & Beverage, Media & Advertising, Supply Chain, and Sustainability sectors, revolutionizing the CPG industry by transforming production waste into brand experiences and valuable 1st party data. Through the innovative concept of free products for middle-low income populations in exchange for engagement and data, Mimoo has distributed over $5 million worth of products through 2 million redemptions across various categories such as cosmetics, food & beverage, personal care, and home care. Partnering with industry giants like NIVEA, Hersheys, P&G, Ajinomoto, Heineken, Kimberly Clark, and Unilever, Mimoo is at the forefront of ESG innovation, eliminating production waste while enhancing consumer experiences and driving brand engagement. Additionally, Mimoo's unique approach benefits physical retailers by delivering increased foot traffic to shopping malls, department stores, and supermarkets, further solidifying its impact on the industry."

Mimoo is positioned in brand & retail, a segment that rewards a clear, focused offering.

The business is associated with São Paulo, Brazil.

The company is listed at the Plug and Play portfolio startup stage of development.

Website: institutional.mimoo.dev/home-eng