Mental Models for Startup Founders

Show HN: Mental Models for Startup Founders

Operating in show hn launch, Mental Models for Startup Founders operates.

Profile

Hello HN,I launched Wingify/VWO (Visual Website Optimizer) here on HN in 2010. The initial momentum and feedback I got from this place was a key reason I was able to profitably bootstrap the company to roughly ~$30MN ARR.Over the last 2 years, I have been writing a book for startup founders that's informed by my experience with Wingify and many failed attempts before it. It's finally done, so thought of launching it on the same forum where it all started for me :)There are a total of 68 mental models covering various aspects of building a startup:- Choosing markets - Building products - Ecosystems and partners - Thinking about Moats - Approaching marketing - B2B v/s B2C - Hiring & cultureUnl

Within the show hn launch space, the company focuses on its core offering rather than a broad product line.

It is recorded at the Show HN launch stage.

Website: invertedpassion.com/free-book-mental-models-for-startup-founders