MBX
A global multi-brand beauty and personal care startup.
Based based in San Francisco, CA, USA, MBX works in consumer.
Profile
MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Memebox operates a portfolio of beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta, using data-driven insights to identify white space opportunities in the market. The company’s products are made in Korea, leveraging the latest K-beauty innovations in the formula, packaging, and speed-to-market. MBX has offices in San Francisco, Seoul, Shanghai, and Taipei, and its brands include Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.
MBX is positioned in consumer, a segment that rewards a clear, focused offering.
San Francisco, CA, USA is where the company is located.
It is recorded at the Winter 2014 stage.
Recorded headcount: 150 employees.
Directory analysis
MBX, formerly Memebox, is a consumer beauty and personal‑care startup based in San Francisco that develops and sells a portfolio of multi‑brand products. The company partners with major retailers such as Sephora and Ulta to co‑create brands, leveraging data‑driven insights and Korean K‑beauty innovations to identify market gaps. MBX operates globally with offices in the U.S., South Korea, China, and Taiwan, and has raised over $190 million from notable investors.
Positioning: MBX positions itself as a data‑centric, multi‑brand platform that blends retail partnerships with rapid product development, targeting consumers who seek curated K‑beauty experiences. Its strategy focuses on leveraging strategic retail collaborations and a global supply chain to accelerate market entry.
Note: MBX is a multi‑brand beauty startup that collaborates with major retailers to launch K‑beauty products worldwide.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Employees | 150 |
| Stage | Winter 2014 |
Website: us.memebox.com
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