Mashgin
Self-Checkout using Computer Vision.
Mashgin operates in b2b based in Palo Alto, CA, USA, founded in 2014.
Profile
Mashgin creates better retail experiences through visual automation.
We’ve built a self-checkout kiosk that uses computer vision to scan multiple items without barcodes, reducing checkout time by 10x. We’re completely recreating the checkout experience in an industry that’s had little innovation in decades.
Our clients see dramatic reductions in lines and revenue increases of as much as 400% as a result.
Mashgin is positioned in b2b, a segment that rewards a clear, focused offering.
The company is recorded as being based in Palo Alto, CA, USA.
Its current recorded stage is Winter 2015.
Its team size is recorded as 150 employees.
It has disclosed roughly $73.7M in funding.
Directory analysis
Mashgin develops computer‑vision‑based self‑checkout kiosks that eliminate barcodes and reduce checkout time by up to tenfold. The system can scan multiple items simultaneously, aiming to improve retail throughput and revenue. It targets retailers seeking to modernize the checkout experience.
Positioning: Mashgin occupies a niche in the retail automation space, offering a technology that addresses long‑standing inefficiencies in checkout processes. Its focus on visual recognition positions it against traditional barcode‑centric solutions, but it must demonstrate scalability and integration ease to compete with established point‑of‑sale vendors.
Note: Mashgin is headquartered in Palo Alto, CA, and has raised over $73 million in funding.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | Palo Alto, CA, USA |
| Country | USA |
| Founded | 2014 |
| Employees | 150 |
| Stage | Winter 2015 |
| Total funding | $73,695,000 |
Website: mashgin.com
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