Logo Design for Busy Founders

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General purpose illustration tools like adobe illustrator or affinity have a great amount of flexibility but come at the cost of complexity that isn't needed for a logo design tool.So I trimmed down the fat to a minimal set of 10 tools acting on a logo grid, when combined together makes it easy to build quite a surprising variety of logo marks pretty fast.This was a very interesting project unlike most of the work i've done over the years, this iteration (the 4th) came from progressively whittling down (vs up) affordances, if a combination of tools could do what one did, it was cut, if that tool didn't seem to behave cohesively with the rest (perhaps potentially breaking the user's mental mo

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Website: iconicity.cc