Keel

Keel is a London-based startup offering modern businesses a much-needed third choice between off-the-shelf and no-code tools. Keel has developed a powerful programmable operations platform which offers all the benefits of bespoke tooling without the need to build from scratch. Keel was founded in 2022 by Benoit Machefe

Keel is a company in vc portfolio based in London, founded in 2022.

Profile

Keel is a London-based startup offering modern businesses a much-needed third choice between off-the-shelf and no-code tools. Keel has developed a powerful programmable operations platform which offers all the benefits of bespoke tooling without the need to build from scratch. Keel was founded in 2022 by Benoit Machefer, Tom Frew and Jon Bretman, who directly experienced the frustration of being underserved by off-the-shelf software when scaling the fastest growing online pharmacy in Europe to over $130m revenue. The company represents a compelling vision of a future without legacy ERP, where ops teams and engineers work more closely together building operations systems on the robust and secure Keel platform. Keel is backed by well-known European investors Earlybird and LocalGlobe.

The company sits in the vc portfolio segment, where it competes on its core product or service.

The company is recorded as being based in London.

The company is listed at the Invested 2024 stage of development.

Its team size is recorded as c_00011_00050 employees.

Website: www.klic.co.kr