item
The AI-Native CRM that works for you
item is active in the b2b space based in San Francisco, CA, USA, founded in 2023.
Profile
item connects to all your customer tools, gathers and enriches context automatically, and becomes your company’s source of truth — one place where your team and your AI agents share the full picture to act autonomously.
At the center is the Assistant — your sidekick for daily work. It can send follow-ups, research leads, or add deals with a simple prompt. No complex UI, drop-downs or fields, simply ask.
For repeatable work, you build Agents that you can train like new hires, simply by writing documents that describe your processes. item Agents run business processes across sales, support, and account management autonomously.
The company sits in the b2b segment, where it competes on its core product or service.
San Francisco, CA, USA is where the company is located.
It is recorded at the Fall 2025 stage.
The company reports a headcount in the 6 range.
Directory analysis
item is an AI‑native CRM that connects to all customer‑facing tools, automatically gathers and enriches context, and serves as a single source of truth for teams and AI agents. It features an Assistant sidekick for daily tasks and lets users build autonomous Agents to run sales, support, and account‑management processes without complex UIs.
Positioning: item positions itself as a low‑friction, AI‑driven alternative to traditional CRMs, targeting B2B teams that seek to reduce manual data entry and streamline workflow automation. Its focus on autonomous agents could differentiate it in a crowded market, though success will hinge on integration depth and user trust.
Note: item emphasizes “ask” over forms, aiming to simplify CRM interactions.
Auto-generated directory analysis from public data · updated 8 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Founded | 2023 |
| Employees | 6 |
| Stage | Fall 2025 |
Website: item.app
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