Hue

Developing technology to help beauty brands embed user-generated videos on their marketing channels.

Hue is a business in university startup based in Silicon Valley, California.

Profile

"Hue is an innovative AI-powered platform specializing in shoppable videos for e-commerce brands and retailers. By integrating authentic video content on direct-to-consumer shopping websites, Hue utilizes its AI engine and a diverse community of over 2,000 creators to enhance online conversion rates and drive sales. The platform enables prospective online buyers to view video reviews from individuals similar to them, showcasing products on various ages, skin types, and body shapes. With successful collaborations with over 30 brands and retailers like Credo Beauty, 111SKIN, Live Tinted, and Ceremonia, Hue has demonstrated impressive results in conversion rates, site engagement, and customer acquisition. Hue's focus on leveraging authentic content for advertising, social media, and email marketing sets it apart in the AI and retail industry, making it a valuable tool for enhancing customer experiences and driving sales."

The company sits in the university startup segment, where it competes on its core product or service.

Silicon Valley, California is where the company is located.

Its current recorded stage is Harvard Innovation Labs.

Website: www.poweredbyhue.com