Helium
Self Improving Software
Helium is a business in b2b based in San Francisco, CA, USA, founded in 2016.
Profile
Helium is building self-improving software — AI that continuously experiments on key moments in the user funnel to boost revenue. Our first customer, a social app with 20M MAU, uses Helium to test new in-app paywalls to get more users to subscribe.
Zach previously made $100M+ in growth experiments at Uber, Shishir led the first LLM features for Alexa, and Anish worked at Meta building ML to automatically experiment on ads, increasing Instagram ads conversion by 10%.
Within the b2b space, the company focuses on its core offering rather than a broad product line.
The company is recorded as being based in San Francisco, CA, USA.
Its current recorded stage is Summer 2024.
Recorded headcount: 7 employees.
It has disclosed roughly $364.8M in funding.
Directory analysis
Helium builds self‑improving software that uses AI to continuously experiment on key moments in the user funnel, aiming to boost revenue for B2B customers. The company focuses on subscription and monetization optimization for consumer apps, and was founded in 2016 in San Francisco with a team of seven. It has raised $364.8 million in funding to date.
Positioning: Helium positions itself as a specialized, AI‑driven experimentation platform that automates revenue‑optimization tests, distinguishing itself from traditional A/B testing tools. Its target market includes high‑growth consumer apps seeking to refine monetization strategies, though it competes with larger, established experimentation and analytics providers.
Note: Helium offers AI‑driven, continuous experimentation for app monetization.
Auto-generated directory analysis from public data · updated 11 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | United States |
| Founded | 2016 |
| Employees | 7 |
| Stage | Summer 2024 |
| Total funding | $364,800,000 |
Website: tryhelium.com
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