Gusto
Provides growing businesses with everything to take care of their team
Based based in San Francisco, CA, USA, Gusto works in b2b.
Profile
Launched in 2012 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places.
Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.
Gusto is positioned in b2b, a segment that rewards a clear, focused offering.
San Francisco, CA, USA is where the company is located.
Its current recorded stage is Winter 2012.
Recorded headcount: 2400 employees.
Directory analysis
Gusto is a cloud‑based payroll, benefits, and HR platform that serves more than 300,000 U.S. businesses, processing billions of dollars in payroll each year. It offers an integrated solution that automates payroll, benefits administration, and HR tasks to simplify workforce management. The company targets growing businesses that need a single, user‑friendly platform for employee care.
Positioning: Gusto positions itself as a comprehensive HR tech provider, competing with both legacy payroll processors and newer SaaS HR platforms. Its large customer base and broad service offering indicate a solid presence in the small‑to‑mid‑size business market.
Note: Gusto was founded in 2012 as ZenPayroll.
Auto-generated directory analysis from public data · updated 2026-10-06 02:00:54. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | United States |
| Employees | 2400 |
| Stage | Winter 2012 |
Website: gusto.com
Browse related
Create a free account