Greentoe
Operator of an online shopping platform designed to facilitate people to set their own prices on appliances. The company's platform is an e-commerce negotiation website that offers various products directly from a network of certified retailers, enabling users
Operating in consumer based in New York, NY, USA, Greentoe operates.
Profile
Greentoe is a next generation e-commerce marketplace that enables consumers to set the price for the products they want to buy. Created to change the way people shop, Greentoe shakes up the traditional retail model by putting consumers in the driver's seat. They make an offer on a product and the site connects them to the retailers who are willing to accept the offer. The site benefits both consumers and retailers – shoppers can buy products at the lowest price available while retailers reduce inventory and acquire new customers.
Greentoe is positioned in consumer, a segment that rewards a clear, focused offering.
The business is associated with New York, NY, USA.
It is recorded at the Summer 2014 stage.
Recorded headcount: 5 employees.
Directory analysis
Greentoe is an online marketplace that lets consumers set their own price for appliances and other products. The platform connects buyers to certified retailers who accept the offer, aiming to provide lower prices for shoppers and reduce inventory for sellers. It operates in the U.S. from New York.
Positioning: Greentoe positions itself as a consumer‑centric e‑commerce negotiation platform, differentiating from traditional retailers by empowering price setting. Its model relies on retailer participation and consumer demand, potentially offering value to both parties in a niche market.
Note: Greentoe enables shoppers to negotiate prices directly with retailers through its online marketplace.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | New York, NY, USA |
| Country | United States |
| Employees | 5 |
| Stage | Summer 2014 |
Website: greentoe.com
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