goop

In 2008, Gwyneth Paltrow launched goop, a lifestyle platform dedicated to keeping its readership informed and inspired with tightly curated content and products. goop's expert tastemakers advise and contribute on everything from fashion, wellness, and travel, to recipes, parenting, and cultural issues. Pioneering the c

goop is a company in b2b, machinery manufacturing based in Santa Monica, CA, founded in 2000.

Profile

In 2008, Gwyneth Paltrow launched goop, a lifestyle platform dedicated to keeping its readership informed and inspired with tightly curated content and products. goop's expert tastemakers advise and contribute on everything from fashion, wellness, and travel, to recipes, parenting, and cultural issues. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.\n\nWith a highly engaged and loyal customer base already in place, the goop platform is rapidly expanding to include branded events, retail stores, pop-ups, a Netflix series, and an ever-growing lineup of goop private label products in addition to multi-branded shopping. The company boasts diverse and rapidly growing revenue streams across ecommerce, ad sales, retail, and experiences. goop is headquartered in Santa Monica, CA with a presence in NY.

Its activity falls under b2b, machinery manufacturing; the profile below is assembled from public directory data.

The business is associated with Santa Monica, CA.

The company is listed at the Series_Unknown stage of development.

Its team size is recorded as c_00101_00250 employees.

It has disclosed roughly $75M in funding.

Website: goop.com