Fixture
An AI-first CRM built for Startups
Fixture is a business in b2b.
Profile
Fixture is an AI-native CRM built for startups. It integrates with all the tools you use to communicate with customers, tracks marketing channels (e.g. website traffic), and pulls everything into a single go-to-market context store. Our AI agents proactively help you move your deals forward, and you can use Fixture from our web UI or any of your favorite AI tools (e.g. Claude Code).
Fixture is positioned in b2b, a segment that rewards a clear, focused offering.
Directory data places it at the Winter 2026 stage.
Its team size is recorded as 5 employees.
Directory analysis
Fixture is an AI-native customer relationship management platform designed specifically for startups. It consolidates communication tools, marketing channel data, and customer interactions into a unified context store. AI agents proactively assist users in advancing deals and can be accessed through a web UI or integrated with popular AI assistants.
Positioning: Fixture positions itself as a lightweight, AI-driven alternative to traditional CRMs, targeting early‑stage companies that require rapid, data‑centric sales and marketing workflows. Its focus on integration and automation could differentiate it in a crowded CRM market, though its long‑term adoption will depend on scalability and data security.
Note: Fixture offers AI‑powered deal acceleration for startup teams.
Auto-generated directory analysis from public data · updated 7 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Employees | 5 |
| Stage | Winter 2026 |
Website: fixture.app
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