Fivestars
Customer loyalty and payments platform for small businesses.
Based based in San Francisco, CA, USA, Fivestars works in b2b.
Profile
Fivestars is a leading payment and customer loyalty platform for small local businesses. Our mission is to help businesses and communities thrive by turning every transaction into a relationship.
Since launching in 2011, Fivestars has become a rewarding platform with 60 million users discovering and driving sales to 14,000+ small businesses. We help drive over $3 billion in local sales per year. More than 1 million people sign up monthly to support the local businesses that make our neighborhoods great.
The company is backed by Lightspeed, DCM, Menlo Ventures, HarbourVest, and others.
Together, let’s #LoveLocal. Visit www.fivestars.com for more information.
The company sits in the b2b segment, where it competes on its core product or service.
The company is recorded as being based in San Francisco, CA, USA.
Directory data places it at the Winter 2011 stage.
Recorded headcount: 201 employees.
Directory analysis
Fivestars is a B2B platform that offers payment and customer‑loyalty solutions to small local businesses, turning each transaction into a relationship. The service connects merchants with 60 million users and drives over $3 billion in local sales annually. It provides tools that help businesses attract, retain, and reward customers through integrated loyalty programs and payment processing.
Positioning: Operating in the small‑business fintech sector, Fivestars delivers a combined loyalty and payment solution that supports merchants in building customer relationships and increasing sales. Its sizable user base and backing from prominent investors give it a strong position within the local commerce ecosystem.
Note: Fivestars helps small businesses turn every sale into a lasting customer relationship.
Auto-generated directory analysis from public data · updated 2026-10-06 01:45:43. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | USA |
| Employees | 201 |
| Stage | Winter 2011 |
Website: fivestars.com
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