I built utm.one a clean, minimal shortener+UTM governance tool (beta)

Show HN: Built an attribution tool that uses Bayesian inference to track ROI

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Hi HN,I’ve spent the last few quarters building utm.one – a privacy-focused link management and revenue attribution platform.The Problem: I was frustrated that Google Analytics attributes most B2B conversions to "Direct" or "Organic" because it loses track of the user journey across devices (e.g., mobile click -> desktop purchase) or offline events.The Solution: instead of just counting clicks, I built an identity graph that stitches sessions using a first-party pixel and uses Bayesian inference to calculate the probability of a conversion coming from a specific link.Key Features:Probabilistic Identity Graph: Links anonymous mobile clicks to desktop purchases based on IP/Time clusters (no th

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Website: utm.one/authPS