Bellabeat
Bellabeat develops stylish smart jewelry that helps women track activity, sleep, stress and nutrition.
Bellabeat operates in consumer based in San Francisco, CA, USA.
Profile
Founded in 2014, Bellabeat is a data-centered wellness femtech company behind some of the most fashionably designed tech-powered wellness products and one of the fastest-growing wellness subscription services for women. Throughout the years, Bellabeat built the go-to wellness brand with a compelling ecosystem of solutions and services focused on women’s health. The success of the Leaf and Ivy wearables enabled the brand to expand to international markets and kickstart industry discussions on the importance of innovating in the design and development of tech products. Today, Bellabeat is leading the market shift with hyper-personalized holistic wellness offerings aligned with a women’s menstrual cycle.
Within the consumer space, the company focuses on its core offering rather than a broad product line.
The company is recorded as being based in San Francisco, CA, USA.
The company is listed at the Winter 2014 stage of development.
Its team size is recorded as 134 employees.
Directory analysis
Bellabeat is a consumer wellness femtech company that designs smart jewelry and subscription services to track activity, sleep, stress, nutrition, and the menstrual cycle. The brand’s flagship wearables, Leaf and Ivy, combine fashion‑forward aesthetics with health‑tracking features. Bellabeat markets its products primarily to women seeking personalized, holistic wellness insights.
Positioning: Bellabeat occupies a niche at the intersection of fashion and health technology, leveraging data‑driven insights to appeal to women who value both style and wellness. Its rapid expansion into international markets and focus on menstrual‑cycle‑aligned offerings position it as a notable player in the women’s health tech space.
Note: Bellabeat’s smart jewelry serves as both a fashion accessory and a health‑tracking device.
Auto-generated directory analysis from public data · updated 2026-10-06 01:45:18. Informational only, not investment advice.
| Sector | Consumer |
|---|---|
| Headquarters | San Francisco, CA, USA |
| Country | United States |
| Employees | 134 |
| Stage | Winter 2014 |
Website: bellabeat.com
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