BAEBEEBOO INC. PTE. LTD.

Jaedals is a bold and socially conscious footwear startup based in Singapore, reimagining trekky sandals for the modern lifestyle. Born from the desire to fuse comfort with unapologetic style, Jaedals transforms the humble trekking sandal into a fashion-forward statement piece for every age and occasion. Designed in S

Based based in Singapore, BAEBEEBOO INC. PTE. LTD. works in retail, e-commerce, founded in 2017.

Profile

Jaedals is a bold and socially conscious footwear startup based in Singapore, reimagining trekky sandals for the modern lifestyle.

Born from the desire to fuse comfort with unapologetic style, Jaedals transforms the humble trekking sandal into a fashion-forward statement piece for every age and occasion. Designed in Singapore and made in collaboration with social enterprises that empower low-income women, each pair blends functionality with flair. They are waterproof, anti-slip, ultra lightweight, and built with arch support for all-day wear. Our sandals are not just made to walk — they are made to be seen.

From mothers twinning with their daughters to fashion lovers and travel enthusiasts aged 10 to 60, Jaedals has quickly earned cult status for its signature mix of trend and comfort. With over 30 styles and counting, including bestsellers like the Pearly Jaedals and limited edition collections, we offer designs that speak to every personality: classic, sporty, feminine, and bold.

We operate from a flagship store in Orchard’s Mandarin Gallery and online via www.jaedals.com, shipping across Asia and beyond. Jaedals is a bootstrapped brand with a loyal community and strong repeat customers, growing month on month through social-driven storytelling, strategic partnerships, and viral campaigns.

At our heart, Jaedals is about more than sandals. We stand for sustainable fashion,

Its activity falls under retail, e-commerce; the profile below is assembled from public directory data.

The company is recorded as being based in Singapore.

It is recorded at the Startup SG directory startup stage.

The company reports a headcount in the 1 - 10 range.

Website: jaedals.com