Asseta
Marketplace for industrial spare parts and capital equipment.
Asseta is active in the b2b space based in Newport Beach, CA, USA; Remote.
Profile
Asseta is an online marketplace for used capital equipment and parts. We utilize innovative software to bring buyers and sellers together so you can efficiently and transparently collaborate during equipment transactions. Our web based platform ensures easy price discovery for interested parties and high touch customer service.
Today over $100B is spent on used manufacturing equipment offline via brokers and middlemen. This huge but un-sexy market has yet to be transformed by technology. The incumbent firms rely on large sales forces and the fragmentation of the market to charge huge margins. We believe in a better solution.
Founded in 2013, Asseta is Y Combinator backed startup based in Newport Beach. For more information, visit www.asseta.com.
Check out our AngelLilst profile here: https://angel.co/asseta?ref=startup_card
As a business in b2b, Asseta is listed here with the public details available about it.
Newport Beach, CA, USA; Remote is where the company is located.
Its current recorded stage is Summer 2013.
Its team size is recorded as 4 employees.
Directory analysis
Asseta is a B2B online marketplace that connects buyers and sellers of used capital equipment and parts, offering price discovery and customer service through a web platform. It aims to digitize the $100 B offline used manufacturing equipment market, which is currently dominated by brokers and middlemen. Founded in 2013 and headquartered in Newport Beach, CA (with remote operations), the company has a team of 4 employees.
Positioning: Asseta positions itself as a technology‑driven alternative to traditional brokers in the used equipment sector, targeting manufacturers and industrial buyers who need transparent, efficient transactions. With its small team and Y Combinator backing, it is an early‑stage entrant seeking to capture value in a fragmented market.
Note: Asseta provides a digital marketplace for used industrial equipment and parts.
Auto-generated directory analysis from public data · updated 6 Oct 2026. Informational only, not investment advice.
| Sector | B2B |
|---|---|
| Headquarters | Newport Beach, CA, USA; Remote |
| Country | USA; Remote |
| Employees | 4 |
| Stage | Summer 2013 |
Website: www.asseta.com
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